VISION-001: Puppies OS¶
| Field | Value |
|---|---|
| ID | VISION-001 |
| Status | Approved |
| Created | 2026-01-19 |
| Owner | David |
Overview¶
Puppies OS is a digital operating system for puppy stores. It provides a customer-facing ecommerce and lead generation website alongside operational tools for inventory, CRM, analytics, remarketing, social media, and price forecasting.
The software is deployed as independent instances for 3 puppy store brands, each operating in separate geographic markets with their own data, hosting, and domain.
Problem¶
For Customers: - Can't see available puppies without calling or visiting - Competitors hide prices, creating distrust - Online-only puppy sellers are often scams - No way to research breeds before visiting
For Store Operations: - No data visibility into sales or customer behavior - Leads lost without tracking or follow-up systems - No remarketing to re-engage interested customers - No social media pipeline - Pricing decisions made without data
Solution¶
Customer Website: - Browse available puppies with real-time inventory - Transparent pricing displayed upfront - Breed information and care guides - Online reservations and visit scheduling - Configurable branding (colors, fonts, logos) - Fully editable content via embedded CMS
Operational Tools: - Puppy inventory catalog - CRM and lead tracking - Analytics dashboard - Remarketing automation - Social media content pipeline - Price forecasting
Deployment Model¶
One codebase deployed to 3 independent instances:
| Instance | Domain | Data |
|---|---|---|
| Brand A | Own domain | Isolated |
| Brand B | Own domain | Isolated |
| Brand C | Own domain | Isolated |
Each instance is self-contained with its own database and hosting. Continuous deployment pushes updates to all 3 instances automatically.
Success Metrics¶
| Metric | Target |
|---|---|
| Lead generation | 50%+ increase |
| Lead-to-sale conversion | 25% improvement |
| Operational efficiency | 30% time savings |
| Revenue growth | 20% increase |
Scope¶
In Scope¶
- Customer-facing website with puppy listings
- Configurable styling per instance
- Embedded CMS for content editing
- Puppy inventory management
- CRM and lead tracking
- Analytics dashboard
- Remarketing automation
- Social media pipeline
- Price forecasting
Out of Scope (Initial)¶
- Native mobile apps (responsive web)
- Shared data across instances
Architecture Principle¶
Start simple. Only increase architectural complexity when requirements outgrow the current approach.
Related Documents¶
| Document | Status |
|---|---|
| ARCH-001: System Architecture | Approved |
Changelog¶
| Date | Author | Changes |
|---|---|---|
| 2026-01-19 | Claude | Initial vision document - Approved |